Your Hair Can Now Leap Off Your Head and Hit on Women, Thanks to Old Spice

Spots push new grooming line

Attention men: Want hair-care products that turn your hair into a sentient toupee capable of the most charming antics?

No? Really, it's better that it sounds. It's great for when you're in a business meeting and some dial tone is droning on about whatever who cares, and the hot woman across the table is eyeing you hard … it will mack on your behalf without anyone noticing.

So says one of two new oddball spots from Wieden + Kennedy for Old Spice hair products, vaguely reminiscent of Axe's walking-hair-loves-headless-boobs commercial from 2012. (The director, Tom Kuntz, also has experience working with hair that has a mind of its own—going back to Skittles' "Beard.")

Another new Old Spice ad tells you that your creepy-furry head pet will also serve you exceptionally well when you're on a date at the boardwalk. Just look at the magical surprise it can pull, hands-free, out of the arcade claw.

It really is the perfect marriage of the campaign's tagline, "Hair that gets results," and the brand's classic marketing ethos—"If your grandfather hadn't worn it, you wouldn't exist."

Credits plus a print ad below.


Client: Old Spice

Spots: "Meeting" and "Boardwalk"

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Craig Allen, Jason Bagley

Copywriter: Jason Kreher

Art Director: Max Stinson

Producers: Hayley Goggin, Katie Reardon

Account Team: Georgina Gooley, Liam Doherty, Nick Pirtle, Jessica Monsey, Michael Dalton

Executive Creative Directors: Susan Hoffman, Joe Staples

Head of Production: Ben Grylewicz

Production Company: MJZ

Director: Tom Kuntz

Executive Producer: Scott Howard

Line Producer: Emily Skinner

Director of Photography: Andre Chemetoff

Editorial Company: McKenzie Cutler

Editor: Gavin Cutler

Assistant Editor: Ryan Steele

Producer: Sasha Hirschfeld

Visual Effects Company: Framestore

Visual Effects Supervisor: Alex Thomas

Compositing Supervisor: Russell Dodgson

Producers: Tram Le, Claudia Lecaros

Flame: Stefan Smith, Trent Shumway

Nuke Leads: Vanessa DuQuesnay, Jonni Isaacs, J.D. Yepes

Nuke: Geoff Duquette, Jason Phua, Carl Schroter, Jack Fisher, Anthony Lyons, Katerina Arroyo, Nick Sorenson, Kenneth Quinn Brown

Music Company: Rumblefish

Producer: Mikey Ecker

Final Mix Studio: Lime Studios

Post Engineer: Loren Silber

Assistant Engineer: Patrick Navarre

Producer: Jessica Locke

Color Transfer: CO3

Artist: Stefan Sonnenfeld