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Everyone knows that Super Bowl ad polls are far from scientific—but some professors at UCLA are attempting to change all that. Officials at the University’s Ahmanson-Lovelace Brain Mapping Center hooked up five volunteers to a super hi-tech MRI during the game this year "to observe the neural impact of Super Bowl ads." (Yes, we’re a few weeks behind on this, but we’re all about completeness.) To summarize, people lie about what they like. Disney’s commercial scored high in the subjects’ "reward and empathy networks" while the GoDaddy spot elicited not much of a response at all, despite the prominent display of mammary glands.
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