Your bad credit is like a balding psychopath

Credit scores are personified in Dailey & Associates’ new campaign for FreeScore.com. Here, the robust numbers that can ensure some dude gets approved for a car loan are played by muscular superhero types.The lagging score is a dumpy hockey-mask-wearing, armpit-smelling ear picker. They illustrate the fact that FreeScore provides tallies from all three major credit bureaus. In a welcome break for the category, this trio doesn’t seem inclined to form a band. But less welcome is the way they mock balding guys as symbols of lousiness.