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Launching and promoting a book can be less Lord of the Rings and more Lord of the Flies. The landscape is competitive and cluttered, so authors are increasingly helping to market their own books and build a steady following. Taking a page from how brands successful use GIFs, Mayfly author Jeff Sweat sensed an opportunity to get on the front foot for the launch of his new young adult novel.
Unlike film or TV, there are no visual reference points to directly tell the story that’s set in a dystopian Los Angeles and follows characters in a society where no one lives past the age of 17 and children have had to become adults.
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