Young Adult Fiction Author Turns to Giphy for His Book Launch

A new way forward to market literature?

Launching and promoting a book can be less Lord of the Rings and more Lord of the Flies. The landscape is competitive and cluttered, so authors are increasingly helping to market their own books and build a steady following. Taking a page from how brands successful use GIFs, Mayfly author Jeff Sweat sensed an opportunity to get on the front foot for the launch of his new young adult novel.