Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
And you thought beans were the musical fruit.
This memorable ad from BBH New York humorously suggests that Mr. Sketch scented markers get their smell from actual fruit farts—as we see a blueberry cutting a squeaker inside a fantastical Roald Dahl-esque odor-extraction lab.
The flavorful flatulence infuses one of the venerable Newell Rubbermaid brand's blue marker pens, and we're led to believe this same method applies to apple, raspberry, cherry, lemon and other scents in the Mr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in