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The financial news these days is as scary as any chainsaw massacre, so Americans may be ready for a chainsaw ad that implicitly plays off the market turmoil. Ready or not, Stihl has given them one (placed in The Wall Street Journal, as well as in USA Today.) See the full ad here. When copy refers to the sturdy Stihl product as "a sharp investment," readers will grasp the unstated notion that this saw holds its value better than the average mutual fund has done lately.
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