You Will Die, but the Stride Gum You’re Chewing Will Live On

This JWT spot uses gross-out humor to illustrate that Stride gum is ridiculously long lasting, even if those who chew it aren't. A woman brings home an urn containing her husband's remains. It falls from a shelf, and when the widow peers at the ashes on the floor, she sees a chewed stick of Stride. She promptly pops the wad in her mouth. A brand's got to urn that kind of devotion. Ha ha! OK, that joke was more vile than the ad, and so was the similarly themed Boost Mobile autopsy spot from a few years back, in which a guy drops his breakfast burrito inside a corpse then plucks it out and continues eating it. Still, this is pretty distasteful, too. And maybe there's some cause and effect here. Perhaps all that chewing killed the guy.


Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register


@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}