You Too Can Live a Jude Law-Worthy Life in This Swingin' First-Person Ad for Lexus

A taste of the high life

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hey, was that Jude Law in CHI & Partners' new "The Life RX" campaign for Lexus Europe?

Indeed it was, though if you blink you might just miss him: The Hollywood A-lister appears only at the opening and close of this minute-long commercial.



Well, that parking attendant sure had all sorts of wild, wondrous adventures tooling around the Italian Riviera in Jude's luxury Lexus RX SUV! That's what happens when you "borrow" a superstar's car for a few hours.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in