You Should Exercise More, Say Butt-Bag and Belly-Bag

Creepy, eye-catching ads from Turkey

Headshot of Tim Nudd

These ads are from 2011, but worth a second look, or at least a revolted sideways second glance. You can't deny the great art direction. "Carrying too much weight?" asks the copy line. Done by Concept Istanbul in Turkey for a Pilates studio, which is using the ads prominently on its website (and has also apparently created butt- and belly-themed Pilates exercise balls). See larger versions at Ads of the World.

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@nudd Tim Nudd is a former creative editor of Adweek.