You Should Exercise More, Say Butt-Bag and Belly-Bag

Creepy, eye-catching ads from Turkey

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

These ads are from 2011, but worth a second look, or at least a revolted sideways second glance. You can't deny the great art direction. "Carrying too much weight?" asks the copy line. Done by Concept Istanbul in Turkey for a Pilates studio, which is using the ads prominently on its website (and has also apparently created butt- and belly-themed Pilates exercise balls). See larger versions at Ads of the World.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in