You Loved Bobblehead Bret Michaels So Much That Nissan Gave Him His Own Ad Campaign

Just grin and nod yes

Bobblehead Bret Michaels sure drives a hard bargain. Must be the frozen stare and the defiant stance. You should probably take him along on your next car-buying venture. You want the leopard-print steering wheel cover, don't you?

The former Poison frontman trots out his cheeky sense of humor, along with his ceramic mini-doppelganger, for a digital video series promoting Nissan's commercial vehicles. The shorts are a follow-up to a campaign that launched last summer featuring Michaels in the Arizona desert surrounded by Nissan trucks, pyrotechnics, bandana-clad crash test dummies and hot chicks.

The work, from TBWA\Chiat\Day, also introduced the look-alike bobblehead that has since become a fan favorite. The agency, responding to Twitter and Facebook requests, just launched five "BobbleBret" videos, taking the doll off the dashboard. Michaels' power ballad version of the sappy Lionel Richie/Diana Ross duet "Endless Love" returns as the melodramatic soundtrack.

Among other unlikely scenarios, the new snippets show BobbleBret's silent negotiating skills at a Nissan dealership and his rock-star-sized tantrum in a green room. No brown M&Ms, he said!

Find all the videos at


Client: Nissan

Marketing Manager: Casey Kilmer

Senior Marketing Manager: Terri Welch

Agency: TBWA\Chiat\Day

Executive Digital Producer: Brian Jarmon

Creative Directors: Liz Levy, Jason Locey

Director: Nick Spooner

Production Company: The Sweet Shop

Managing Director: Laura Thoel

Head of Production: Preston Garrett

Line Producer: Breigh Kenley

Editorial: Jump LA

Editor: Patrick Griffin

Editorial Producer: Callie Beckmann

Executive Editorial Producer: Betsy Beale

Director of Photography: Adam Santelli