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Car insurance companies like to say they help protect motorists, but drivers usually only see the benefits after they’ve already been in an accident. But one Argentine insurer found a creative way to convey its safety message—while actually keeping drivers safe in the process.
TBWA\Buenos Aires’ new billboards for La Caja Generali, Argentina’s leading auto insurer, put a creative and potentially life-saving twist on the lighting that usually highlights outdoor ads at night. Instead, these ads point their lights at unsafe roads to help drivers spot potential danger.
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