You can’t be cereal

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AdFreak worked at TCBY back in high school, and everyone seemed to have a thing for the toppings bar—a little bit of multicolored, mix-and-match heaven to brighten up the soul-crushing strip mall. Which is why we can’t wait for the first Cereality café to open in Manhattan.

At the flagship café in Tempe, Ariz., and another in Philadelphia, “Cereologists” dressed in pajamas stand at the ready in kitchens modeled after the one on Seinfeld, enticing visitors to play scientist with 33 different cereals and 34 different toppings.

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