You Can Only Read This Social Distancing Ad From 6 Feet Away

Finnish retailer ran an optical illusion on the front page of a newspaper

Retailer HOK-Elanto wants to help Finns visualize six feet of social distance. TBWA\Helsinki

Newspaper advertising might not be the first place you’d look for innovation, but a new ad from Finland shows the medium still has attention-grabbing life in it.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."