You call this premium coffee?


It appears that McDonald’s is set to launch a new high-end coffee, which, in the land of value meals, means it has a price point of only $1.20. It’s part of a plan that may eventually come to include the following oxymoronic products: McDonald’s lattes, espressos and frappuccinos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in