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UPDATE: Holly Brockwell, a British advertising creative whose father committed suicide in a car, wrote a heartbreaking blog post in reaction to this ad that has been shared widely this week. Hyundai has now pulled the ad, and offered this statement: "Hyundai understands that the video has caused offense. We apologize unreservedly. The video has been taken down and will not be used in any of our advertising or marketing."
Original post:
A disproportionate number of car ads—usually unapproved, never officially released, sometimes ultimately revealed as hoaxes—have focused on suicide.
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