The Year’s Best Candy Commercial Is Somehow Both Vulgar and Incredibly Sweet

The obscenely happy goth girl

Headshot of Tim Nudd

Here's a wonderful little candy commercial from LoweFriends in Denmark that pulls off a rare trick. It's both edgy and traditional—with several F-bombs in the voiceover balanced out by an actually quite sweet story line about a goth girl who doesn't want to smile in public, but can't help herself while eating her delicious Nørregade candies. Likewise, the tagline, "Be happy in your mouth," is both somewhat suggestive yet disarming.

The spot just won gold at the Epica Awards, leading the agency to post on its Facebook wall: "Fuck we are happy." Credits below.


Client: Nørregade

Agency: LoweFriends

Copywriter: Hans-Henrik Langevad

Art Director: Mads Kold

Production Company: Parafilm

Director: Michael Toft

Production Company Producer: Julie Mølsgaard

@nudd Tim Nudd is a former creative editor of Adweek.