The Year in Creativity: 20 Trends That Drove Some of 2016's Best Marketing

The year's best recurring themes, from live ads to clever packaging

We've chosen the 10 best ads of 2016, led by Droga5's brilliant spot for Under Armour with Michael Phelps. Now, let's look at some of the major creative trends of 2016—the themes, concepts and strategies that invigorated marketers and led to some of the year's most interesting work.

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