Yahoo Taking Down Iconic S.F. Billboard After 12 Years

Give a sad yodel to a landmark ad

Here's a sign whose time has passed it by—Yahoo's retro-futuristic roadside-motel-style billboard that has graced the I-80's eastbound approach to the Bay Bridge for the last 12 years. "Yahoo says it will take the small piece of the San Francisco skyline down soon," says the San Jose Mercury News, "leaving not only a hole on the horizon, but a hole in the heart of the thousands of commuters who have connected with the sign like an old friend."

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