Xbox Can’t Advertise Destiny, the Game. So It Made Destiny, the Fake Perfume

A fragrant slap at Sony's deal with Activision

Xbox cannot explicitly advertise the launch of the highly anticipated first-person shooter Destiny. So, it came up with clever trick to draw attention anyway: Promote a nonexistent cologne with the same name as the game.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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