Wyoming Anti-Smoking Ad Is Strange and Two-Faced

Someone can help you (and you) quit

Ad agency Sukle in Denver made this "Need Someone" spot promoting the Wyoming Department of Health's counseling services for people who want to quit smoking—hopefully before they go into full-on Harvey Dent mode like the guy in the ad. His professional side is more flattering, I think. The spot also links to Quitnet, the official website for the WDH's program. Judging by its online forums, that guy's problem is not unique to him. Two more new spots after the jump.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.