WWF on the devil and the deep blue sea

Nice ambient twist on an outdoor board in this clip of DraftFCB’s work for the Canadian World Wildlife Fund. My only beef is that it oversells a bit. Claiming that ocean levels are rising “faster than ever” implies you’ve got some pretty impressive data, but I couldn’t find it on the WWF site. There’s lots of global warming info, but nothing specific about sea levels. So I poked around on Google and learned two things: 1) The oceans are apparently rising about 2 millimeters a year, compared with a longstanding average of 1 millimeter a year; and 2) I shouldn’t buy real estate in Tuvalu. Via Houtlust.

—Posted by David Griner