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WPP Group’s Wunderman is spreading some seasonal cheer to U.S. troops in Iraq with an effort that puts a new spin on military "mail calls."
The direct shop has sent cards to clients and friends with a timely request: "This holiday season, our troops are far away. Here’s a chance to help them feel a little closer to home." Enclosed in the multi-colored mailer is a stamped, pre-addressed envelope to a specific soldier and a pre-paid calling card ($12.50
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