WTA's Striking New Ad Campaign: Exploitative or Just Awesome?

A new global ad campaign for women's tennis tries to capture both the grit and the glam that have become the calling cards of the sport's modern stars. And while the 38 featured athletes seem pretty happy with the "Strong is beautiful" campaign, developed for the WTA by Goodby, Silverstein & Partners, you probably won't be surprised to learn that the intentionally provocative style of filmmaker/photographer Dewey Nicks already has its critics.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in