'WSJ' Tosses Cookies


What does The Wall Street Journal have against cookies? While interactive ad industry types try to circle the wagons around their beloved tracking cookies, the Journal has gone on an all-out, anti-cookie offensive. First Walt Mossberg, the Journal’s influential and curmudgeonly tech guy, fired off a diatribe against cookies two weeks ago, calling many a “Big Brother intrusion.” This elicited many indignant responses (here’s another one), including one unlikely suggestion that the Journal has a grand conspiracy to halt the march of online advertising because it is eating into its own ad base.

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