Via writer finds meaning as Welch's mascot

Donning a giant grape-jelly outfit and prancing around for the delight of strangers might seem to represent a serious nadir in your typical ad career path. Not so for Amos Goss, copywriter at Welch’s ad agency Via in Portland, Maine. For Goss, it’s been a journey of personal and professional enlightenment—or at least, unalloyed enthusiasm. Last fall, Goss showed up to a meeting with Welch’s marketing execs in his Welchy suit and personally showed off his wide array of dance moves.