Wounds are endless in Y&R anti-abuse PSA

Bruises heal on this battered woman's face—only to bloom anew—in this harrowing anti-abuse PSA from director Dave Myers and Y&R Chicago. The approach evocatively illustrates the tagline, "It rarely stops," and the bathroom, with its door cracked open and spooky windows, heightens the feeling of unease. So does the dirge-y soundtrack (a version of Peter Gabriel's "Mercy Street"). It's a quietly sad and hypnotic experience. So much so that the woman's sudden movement at the end—she looks off to the side in terror, startled, presumably by her abuser—is exceptionally jarring.