Would You Drink This Velveeta-Infused Martini?

The Veltini is a limited-time partnership with BLT Restaurant Group

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Kraft Heinz’s Velveeta kicked off a “La Dolce Velveeta” campaign in November 2021 as a pivot from packaged food product to lifestyle brand that continued with the launch of a pair of cheese-scented nail polishes in June. This month the brand is further trying to up its status by partnering with BLT Restaurant Group to serve Velveeta martinis.

Sold for $15 at select BLT locations including BLT Steak in Washington, D.C., BLT Prime in New York and The Florentine in Chicago, the limited-edition Veltini is made with Velveeta-infused vodka, olive brine and vermouth, garnished with a cheese drip, Velveeta-stuffed olives and jumbo Velveeta Shells & Cheese.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in