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It’s not everyday you see Elvis Presley driving a bunch of impersonators around in a Fiat car—but that’s what Leo Burnett Brazil has him doing in its latest spot for the brand.
Whether he’d swap his famous pink Cadillac for a pickup is definitely up for debate. But in this spot, Elvis, who is played by popular impersonator Dean Z, performs a show and then leaves in a Fiat Strada.
The likeness, with the help of CGI, is pretty spot on, and the ad shows Elvis taking some impersonators along for a ride through a variety of cinematic backgrounds, all while driving to the rhythm of “Blue Suede Shoes.”
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