World's Fastest Agency Delivers 140-Character Concepts in 24 Hours

Floyd Hayes, the former executive creative director of creative agency Cunning, includes a quote from a 2007 AdFreak story in materials touting his new venture, the World's Fastest Agency—although when my colleague David Kiefaber described the guerilla advertising veteran with a penchant for self-promotion as "pregnant with marketing genius," it was with anvil-heavy irony, and perhaps some confusion about which gender is able to conceive. Back then, Hayes was offering to think really hard about a client's products at least once an hour for a week in exchange for $10,000.