This World Series, you’ll actually get a taco

In past years, Taco Bell’s World Series promotions have been mostly for show. The chain promises everyone in America a free taco if a batter happens to hit some small target—in the stands, in McCovey Cove—with the baseball. The odds are always pretty low (though gargantuan compared to the odds of the falling Mir Space Station hitting a 75-by-75-foot target in the Pacific, which was another high-profile Taco Bell stunt). This year, though, Taco Bell has changed course and made it absurdly easy for everyone to get a free taco.