The World May Judge You, But Planet Fitness Promises to Be the Exception

Hill Holliday launches first work for the gym brand

Judgment's a drag, especially for those of us being judged based on our appearance after adding a few pounds over the holiday season. We like pie! Is that so wrong?

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.