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Work stress can creep into every aspect of your life, keeping you from enjoying time away from the office. In its first major brand advertising campaign since going public in 2020, work management platform Asana and its lead creative partner Omelet aim to personify anxiety as demanding monsters that can be tamed with a little help.
The 30-second “Tame Your Work Worries” ad opens on a woman trying to relax with a cocktail at a bar when a little red monster runs over to her with a laptop screaming, “Work emails! Work emails!” slamming it down in front of her and spilling her drink to reveal an inbox with 612 messages.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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