Word-of-mouth experts keep flapping gums

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BzzAgent is yammering on about word-of-mouth ROI again, issuing a new report called "Calculating Your Communication Dividend." Players in this space devise new "formulas" or "metrics" every few months, but the "dividend" is always the same: They get some play in the media. The numbers, buzzwords (bzzwords?) and pseudo-scientific mumbo-jumbo make my head spin.

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