Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
"We took a very simple, recognizable element, the penguin, and made it artful and unexpected. It's eye-catching for adults and children." So says WongDoody chairman and executive creative director Tracy Wong of his agency's "More colorful than ever" ads for an upcoming penguin exhibit at Seattle's Woodland Park Zoo. Visually, the ads are imaginative and appealing, and perhaps they even evoke the sense of childlike wonder the shop says it was striving for. Still, they imply the birds' familiar monochrome color scheme wasn't quite up to snuff.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in