The wonders never cease. It’s whole-wheat Wonder Bread!

The term “white bread” may never quite sound the same. Wonder Bread, maker of the whitest, squishiest, most unnatural bread on the planet (according to this story, the traditional Wonder Bread flour has been stripped of its bran and germ), will now offer its product in a whole-wheat version.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in