Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives

Simple, great idea for hair-care products

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Here's more billboard crack for you out-of-home addicts.

This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman's hair blowing all around, as though windswept by the train. It's a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.

Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat's Apolosophy products.

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