Wonderful Sea Beats Horrible Land in Ads for Carnival Cruises

Only a fool would stay on shore

Carnival Cruise Lines has launched a new campaign titled "Land vs. Sea" via ad agency Arnold. Since many Americans are curbing their expenses by visiting places within driving distance, Carnival wanted to show what a bad idea a low-cost, land-based vacation can be. Expertly edited and well-timed, the first three spots tell a story about a poor couple who tried to go camping.

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