Won’t you give up your seat for the Theraflu guy?

As cold season descends, at least you’ll be better off than the sad sack in this new Saatchi & Saatchi ad for Theraflu. With a poignant piano score playing, the misshapen monster boards a city bus, and his fellow passengers give him looks you wouldn’t even see on the M101 downtown. Thanks to a Theraflu Thin Strip, he returns to normal. “For even the most monstrous cold,” says the onscreen copy. The tagline: “Theraflu. Good to be back.”