'Womb Stories' and 'Steal Our Staff' Campaigns Win Cannes Lions Health Grand Prix

Other winners included 'Sick Beats' and 'Our Plastic World'

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The Libresse/Bodyform “Womb Pain Stories” and Beco “Steal Our Staff” campaigns have been named winners of the Grand Prix in the Cannes Lions Health and Wellness category. FCB Health agency Area23 was named as the Health Agency winner.

Top honors: ‘Womb Pain Stories’ and ‘Steal Our Staff’

“Womb Pain Stories,” created by AMV BBDO, was seen as a frontrunner for major prizes this year during the virtually held awards event. Already the campaign, which combined reality and animation to showcase the various problems women face in their lives from pregnancy to menopause, has won the major prizes at D&AD and The One Club this year.

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