Woman Takes Hunt for Kidney to a Slew of Billboards

Add Aretha Swift to the list of civilians who've bought ad space on billboards, but not because she needs a job or a date, has a bone to pick with secularism or wants to humiliate his ex. No, Aretha needs a kidney. She held a fundraiser to buy the advertising space. And luckily enough, someone whose son owns an outdoor ad company heard about it and put him in touch with Aretha, whose plea for a donor is now on 24 digital billboards (some of which were donated to her cause) around Pennsylvania and even in Times Square.