WNBA ads ask, ‘Have you seen her?’

To celebrate its 10th anniversary, the WNBA premiered a new branding campaign last night during the WNBA draft with the tagline, “Have you seen her?” There’s a new 60-second TV spot (which unfortunately I can’t find online at the moment), which will be followed by in-arena, outdoor, print, Internet and radio elements. And how about that new tagline? True, it does sort of sound like a slogan for a missing-persons campaign. But no, says WNBA president Donna Orender, it’s more about “inspiration, aspiration and believing in women” (as in, “Wow, have you seen her? She rocks!”).