W+K Travels to 1960s Iceland for This Wry and Beautiful Yogurt Commercial

A boy and his exhausting job

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Somebody get this kid a bike! (And snowshoes, while you're at it.)

Orri, the plucky lad in this fanciful Wieden + Kennedy London spot introducing Arla's Skyr Icelandic yogurt to the U.K., Germany and the Netherlands, really has it rough. Most of the action takes place in 1968, as the boy braves storms and covers vast distances, always on foot, to deliver messages that arrive via his remote village's only telephone. (Often, these communications are of a less-than-urgent nature, such as, "Your trousers are ready for collection.")

Does he even draw a salary? Or get tips?

On the plus side, Orri enjoys heaping bowls of Skyr to power his travels.

AW+

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