W+K posting ‘Wiedenisms’ on new Web site


Wieden + Kennedy has touched up its Web site. It isn't likely to turn heads in the vein of Modernista! or BooneOakley, but it does pay tribute to the agency's founder with some "Wiedenisms." These little bon mots from Dan Wieden include well-known lines like "Fail harder" but also fortune-cookie material like, "Advertising is a weapon; be careful where you point it," and my personal favorite, "Patience and progress are fucking hard." Another touch from Wieden you don't see on many agency sites: It has ads. And not just ones the agency created—paid ads placed by local Portland businesses.

—Posted by Brian Morrissey

Previously on AdFreak:
Modernista! site: Web savvy or Web stunt?
The agency site reborn as YouTube channel