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Some weeks ago, we saw Nike release a number of local-market spots for women, in what we suspected was a push to convey a larger, global message. We interviewed women from each market to help translate the ads, and share what they meant to them.
Just in time for International Women’s Day, Wieden + Kennedy Amsterdam—which created them—had the Russia, Middle East and Turkey ads subtitled in English. The agency also revealed they are indeed part of bigger campaign, with the tagline, “Believe in More.”
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