W+K Explains What Unites Its Powerful Nike Women Ads Running in Russia, Turkey and the Middle East

Inside the local-global strategy

Some weeks ago, we saw Nike release a number of local-market spots for women, in what we suspected was a push to convey a larger, global message. We interviewed women from each market to help translate the ads, and share what they meant to them.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.