W+K Crafts a Pair of Gorgeous Alpine Fairy Tales for Milka Chocolate and Biscuits

But 'Lilaberg' wasn't actually made in the Alps

Once upon a time, Wieden + Kennedy Amsterdam created a fairy-tale campaign for Mondelēz's Milka chocolate brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in