W+K Amsterdam and S7 Airlines Created a Travel Documentary Series to Lure Aliens to Earth

Here is a quick, but vital question: Have we as a society come to an official consensus on the idea of aliens visiting Earth? If we’re still following sentiments pushed forward by popular cinema over the past four or so decades, the very concept should still evoke chills. It’s a wildly hypothetical (albeit often violent) scenario, but honestly, anything is possible. Hell, Earth is kind of a mess right now; are aliens even still interested in stopping by at this point? We ask because S7 Airlines and Wieden + Kennedy Amsterdam seem to have a very different outlook—one that suggests that an extraterrestrial stop-by would be a welcomed idea. They like the idea so much, in fact, that the Russian airline has paired with the creative agency to create a six-part travel show about Earth … for aliens. It will be the first-ever series to be beamed into space. Talk about cornering a market. Visit Earth attempts to break down our complex planet into six core subjects that drive each episode: “Nature,” “Food,” “Parties,” “Art,” “Sports,” and “Love.” Though the films are not necessarily feature-length—the longest is less than 13 minutes—they manage to explore a global perspective by emphasizing common threads that connect us as a human race. For instance, after watching the installment titled “Food,” it’s fair to conclude that humans, universally, just really love to eat things stuffed in dough. There’s even a catchy, '80s-inspired pop synth song celebrating our love of gyoza, ravioli, dim sum and the like. Hopefully, aliens won’t mind having “Things in Dough” stuck in their heads for days, because it’s imminent. [kickout id="2"] The odd, but optimistic comedic series has already gained viral popularity in Russia, a year ahead of the English release. If it doesn’t manage to catch the interest of any other otherworldly beings, it at least does a fine job of reminding its human audience of all the little things that still make our planet worthwhile. Evgeny Primachenko, Wieden + Kennedy Amsterdam’s creative director, said: “Earth is awesome. It has ice cream, waterfalls, mountains, beaches, cute puppies and seven-string guitars, parties and so much more. But sometimes we can take our planet for granted. Creating Visit Earth was a great opportunity not only to produce content that would achieve S7’s brief to raise brand awareness but also to make something that reminds all of us how lucky we are to live here and have the privilege to call ourselves earthlings.” You can watch the rest of the episodes (some of which have some kinda NSFW elements) below or head on over to the series hub. [kickout id="1"] [kickout id="3"] [kickout id="4"] [kickout id="5"] [kickout id="6"] CREDITS: S7 Airlines - Visit Earth S7 Airlines VP Operations: Tatiana Fileva Marketing Director: Eleonora Romanova Marketing Communications Director: Natalia Kozlova Brand Manager: Kristina Slavnikova Head of Creative Group: Konstantin Belyakov Head of Production Group: Alexey Krasnov Production Manager: Maria Artemchuk Head of PR: Anna Bazhina Head of Direct Communications: Elmira Agaeva PR: Anna Bazhina Head of B2C Communications: Yana Chupina Media Group Head: Irina Nekrasova Wieden + Kennedy Amsterdam Executive Creative Director: Eric Quennoy, Mark Bernath Creative Director: Evgeny Primachenko, Joe Burrin Art Director: Emma Mällinen Copywriter (Narrator): Chris Taylor Head of Integrated Production: Joe Togneri Broadcast Producer: Jaime Tan, Pavel Ananich Group Account Director: Kirk Johnsen Account Director: Jorge Fesser Account Manager: Yulia Prokhorova Head of Planning: Martin Weigel Planner: Alex Janneau Comms Strategist: Jocelyn Reist Art Buyer: Rachel Perry Head of Design: Joe Burrin Studio Director: Lizzie Murray Motion Designer: Gustav von Platen Studio Artist: Noa Redero Project Manager: Katie Finn, Cory Chonko Business Affairs: Akvilina Jaskunaite Film Production Production Company: Popcorn Brain BV Director: Mackenzie Sheppard Director of Photography: Ian Avery Holliday Producer: Tjalf Melle van Dijkhuizen, Stefany Rietkerk Executive Producer: Diego Molina, Daniel Bruce Editing Company: Ambassadors, Wieden + Kennedy Amsterdam Editors: Oscar Marmelstein, Meghan Sims, Joe Walton, Audio Post: Ambassadors Sound Designer/Mixer: Rens Pluijm Music Composers: Sebastiaan Roestenburg, Rens Pluijm, Ed Meijaard Sound Producer: Zoe de Regt Music Company: Ambassadors Post Production Creative Production Studio: Ambassadors Managing Director: Hannah Glazenbrook Head of Operations: Gayle van Bochoven VFX Supervisors: Stephen Pepper, Sil Bulterman, Bas Moonen, Inti Martinez & Jeroen van Berkel 3D: Will Jeffers, Ivor Ribeiro da Silva, Robin van As, Ralph Meijer, Jeroen Cloosterman, Sjoerd de Greef Colorist: Matt Hare Associate Design & Animation Director: Nick Groeneveld, Jurriën Boogert Design: Jurriën Boogert, Maureen van der Hout, Rachelle Slingerland Animation: Nick Groeneveld Senior Producer: Bo Kops, Brittany Blazer Creative Director: Vincent Lammers

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W+K Amsterdam and S7 Airlines Created a Travel Documentary Series to Lure Aliens to Earth

The oddball, 6-episode series aims to get humans traveling too

Shannon Miller

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Shannon Miller