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Have you heard the legend of the guy who traversed the wilderness bareback on a buffalo wing? If you haven’t, chicken chain Zaxby’s has quite the tale for you.
The brand collaborated with Knoxville-based independent agency and AOR Tombras on a two-minute spot, which launched during the College Football Playoff National Championship game between Georgia and Alabama. “Guy on a Buffalo Wing” pays homage to the viral “Guy on a Buffalo” video series by band Jomo and the Possum Posse.
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