Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Have you heard the legend of the guy who traversed the wilderness bareback on a buffalo wing? If you haven’t, chicken chain Zaxby’s has quite the tale for you.
The brand collaborated with Knoxville-based independent agency and AOR Tombras on a two-minute spot, which launched during the College Football Playoff National Championship game between Georgia and Alabama. “Guy on a Buffalo Wing” pays homage to the viral “Guy on a Buffalo” video series by band Jomo and the Possum Posse.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in