With Tourism Stalled, Tiny Faroe Islands Found a Fun Way to Gamify Your Virtual Visit

It’s tough to outdo yourself as a destination marketer when you’ve already put yourself on the map, literally, by strapping cameras to free-roaming sheep to get footage for Google Street View. Or when you famously shut the island once a year to give it a spring cleaning, closing it to all visitors–except, in a stroke of PR genius, those who volunteer to muck in and help keep its wild coastline pristine.